Development of a strategy and plan to assist T-Systems in engagement in smart metering activity in Britain

Challenge

T-Systems wanted to raise its profile in the smart metering arena in the UK (particularly with Government and the regulator). The company was competing in a market with some well established and respected players. A number of objectives were set.

• Raise brand awareness of T-Systems and establish it as a credible voice in the smart grid and smart metering debate

• Engage with Ofgem, DECC and other stakeholders in order to align the nature and scope of the solution design with the interests of T-Systems

• Provide support and assistance in crafting responses to the Ofgem Smart Meter Implementation Programme prospectus

Approach

Orion Innovations developed and managed a stakeholder plan to assist in raising the profile of T-Systems and to ensure that its offerings were understood and relevant to key parties:

• Reviewed the strengths and weaknesses of T-Systems' offerings

• Identified key stakeholders and mapped relevance of T-Systems' offerings to them

• Provided sector input to the submissions, documents and collateral
• Engaged with selected stakeholders to test messages and proposed solutions
• Briefed T-Systems executives on appropriate messaging
• Mapped T-Systems' offerings to relevant stakeholders

Outcome

At the end of phase 1 of this project, T-Systems was widely recognised as a highly skilled player in the smart metering market, with engagement achieved with key stakeholders. The solution developed by T-Systems is widely respected in the market place.