Challenge
To define potential growth options for TUV NEL in attractive markets within the renewable energy and sustainable transport sectors, specifically leveraging the company’s core competencies in professional engineering services.
Approach
Conducted interviews with key personnel at TUV NEL to clarify the current business model and vision of the company
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Desk-based analysis of key markets including drivers, size, maturity, growth potential, etc., followed by ranking in terms of potential attractiveness to TUV NEL
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Supply chain and competitor analysis of prioritized markets and interviews with key players (such as trade associations, regulators, suppliers)
- Identification of the three most attractive commercial opportunities for TUV NEL and preparation of an Implementation Plan for market entry and development
Outcome
According to Alistair Mackinnon of TUV NEL, ‘The Orion study has given us a factual based appraisal of the areas covered and a road map on options for development which is of fundamental importance to the future direction of the business…. our objectives for the study and its outputs have been comprehensively achieved.’
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