Challenge
To establish the best route for the development and commercialization of a fully accredited product label that enables companies to display the carbon footprint of their products and show commitment to reduce their emissions.
Approach
Orion Innovations provided support for the Carbon Trust launch of the initial phase of this novel carbon reduction product labelling scheme. Orion Innovations worked closely with the Carbon Trust in order to conduct research into:
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Existing product accreditation and labelling schemes (both environmentally related and otherwise)
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Consumer and company response to labels
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Market size opportunity
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The competitive landscape
On the basis of the preceding research, the team developed a detailed business plan, including:
Definition of delivery and revenue models Risk assessment Detailed implementation plan Continued maintenance and development of the standard
Outcome
After its successful launch of the labelling scheme on March 16th 2007, the Carbon Trust continues to refine and review the scheme methodology and to implement the business plan.
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