Challenge
To prioritise portable fuel cell markets and formulate a product strategy including market requirements for initial products.
Approach
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Screened a wide portfolio of product market segments.
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Identified the most relevant segments based on market opportunity and technology fit, and identified key performance requirements.
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Conducted interviews with senior managers in leading notebook computer companies.
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Produced a product strategy and generated new customer leads
Outcome
Company has modified its product strategy based on fresh insights and is developing new commercial opportunities to exploit these markets.
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